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Why Millennials and Gen Z are quitting their jobs to become content creators

The creator economy has shed light on new full-time and part-time career opportunities for content creators from all walks of life, especially for Gen Z and Millennials who are drawn to unsophisticated career paths. conventional.

According to recent research from Adobe, which defines creators as professionals and non-professionals creating original content for their work or passions, including designers, photographers, filmmakers, illustrators, hobbyists and more, today, 17% of global creators are already business owners, while 39% aspire to be a business owner in the future. Since 2020, more than 165 million creators have joined the creator economy. Millennials make up 42% of the creator economy, and by comparison, Gen Z makes up 14%.

creative profession

Still, while creating content can be a source of income, it takes time and commitment to be successful. While this remains a side hustle for most, many creators aspire to do more. In fact, two out of five influencers were motivated to get into designing by the possibility of making a career out of it. Influencers who are a popular subset of creators are defined as those with five thousand or more followers who leverage social media to influence their audience. Currently, influencers make up just 14% of the global creator economy.

types of creator work

For the majority of creators, creating is a hobby or a side activity. Six out of 10 creators have a full-time job.

In Singapore, with 85% of 16-24 year olds following social media influencers today, and 67% of them creating content for reasons ranging from entertainment to a source of income, the economy of creators has increased the possibilities of creating content as a career or a side hustle.

What motivates many of these creators is the opportunity to advance conversations about social causes online, taking action to support those that are personally important to them. About 95% of global creators take action to advance or support causes or issues important to them. Food and housing security (62%), social justice (59%) and climate change (58%) top the list of causes most important to creators around the world.

By using their creativity and influence to advance social causes, creators believe they can raise awareness (51%), give a voice to those who would otherwise not have a voice (49%) and facilitate the expression of opinions on social causes (47%).


According to McCann’s Gen Z Attitudes and Behaviors study, Singapore ranks second in APAC for Gen Z (91%) believing their generation has the power to influence people’s actions. a brand for the better. Around 74% of Gen Z Singaporeans also believe that social media allows people to express themselves.

With the proliferation of online social movements brought to light by socially conscious young people and enhanced by the power of social media, content creation is becoming an increasingly powerful driver of activism.

Content creation remains a remarkable outlet for expression, as creators and global influencers use or create social content to maintain a positive mood. In fact, it’s ranked as an absolute necessity for mental health, with 47% of influencers and 30% of creators ranking it among the three most important activities to help with good mental health.

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