What is a digital marketer and how can you become one?

The world has gone digital and people are spending more time on the internet than ever before, with the number of internet users increasing with population growth. Therefore, companies and brands find in digital marketing a very effective way to reach people and promote their products and services.


As more and more businesses embrace digital marketing, digital marketers enjoy great patronage. As the industry grows it becomes more competitive and becoming a digital marketer is easier said than done. However, this article will provide you with all the information you need to become a digital marketer.


Who are digital marketers and what do they do?

A Digital Marketer conducts marketing campaigns by leveraging digital tools and mediums, such as social media, email, websites, and search engine rankings to reach large audiences and promote goods and services of a business.

The duties of a digital marketer include the following:

  • Planning and execution of awareness and marketing campaigns.
  • Analyze the performance of marketing campaigns.
  • Analyze the market, consumer behavior and needs.
  • Lead generation for brands and businesses.
  • Nurture and convert prospects into active customers.
  • Generate traffic to a company’s digital media or platforms.
  • Drive increased sales by leveraging digital tools.

What skills do you need to become a digital marketer?

To run effective marketing campaigns as a digital marketer, you need to have certain skills. Each skill performs a specific function and is essential to the overall success of your marketing strategy. Here are some of the most used.

1. Content Writing

lady researching the internet and writing the results in her notebook

Content writing is the use of written words or text to inform, educate, engage or entertain a target audience. Engaging in digital marketing campaigns is only possible using content writing.

Therefore, content writing is a crucial skill that you need to develop to become a digital marketer. As a Digital Marketer, you’ll use content writing to create eBooks, articles, and blog posts that drive customer engagement and marketing programs.

2. Writing

Copywriting is the process of using powerful written words to persuade readers to take action. The purpose of writing copy may be to sell a product, service, or idea to a target audience. Digital marketers use copywriting to create irresistible offers for customers. Therefore, copywriting is an essential tool in a digital marketer’s arsenal to drive sales.

3. SEO and SEM

Three white and black Scrabble tiles on a brown wooden surface

Search engine optimization involves organizing content with keywords, updated title and heading tags, and other technical SEO tactics to improve its search ranking on the Internet. So, search engine optimized content is easy to find when searched on the internet.

Search engine optimized articles make it easy to generate free traffic to a company’s website and other digital platforms. Then Search Engine Marketing steps in to promote a business using SEO articles. Therefore, SEO and SEM are important skills that digital marketers must possess. Here’s how to become an SEO expert.

4. Social media and email marketing

Social media marketing uses social media to advertise and sell a brand’s goods or services. With the vast and growing population of people and businesses using social media today, learning how to tap into this gold mine is an important skill that digital marketers need to possess.

Email marketing uses email to promote a business or brand. One of the great reasons businesses incorporate email marketing is because it provides the one-to-one relationship with the customer that businesses desperately need.

5. Graphic design

a graphic designer using design software

Visual designs are a great way to grab people’s attention and convey a message to them in the most appealing way. It’s always a good idea to accompany your content with a visual design that summarizes the information you want to convey. Therefore, digital marketers should have basic design skills and knowledge of visual tools such as Microsoft PowerPoint and Canva.

6. Market Research Analysis

Market research analysis involves the process of collecting, analyzing, and interpreting data about a target market. This data from market research analysis helps a digital marketer plan the most effective strategy to penetrate the market. Therefore, it would be useful for you to learn how to become a market research analyst to succeed as a digital marketer.

7. Effective Communication

Digital marketers typically use digital mediums to effectively communicate and deliver a message to a target audience. The mode of communication can be writing, audio tapes or video sessions. Therefore, you must develop effective written and oral communication skills as a digital marketer.

How to Become a Digital Marketing Professional

Now, having identified the skills used in the digital marketing industry, how can you develop those skills and become a digital marketer?

1. Take Online Classes

Screenshot of the Google Dig Mark program

Online courses are a widely used learning method to acquire the knowledge needed to start a career in digital marketing. There are tons of courses available on the internet where you can learn the skills you need to become a digital marketing professional. You can check out this list of the best digital marketing courses online.

Additionally, online courses are designed to get you ready for the job as soon as possible and provide the information needed to run effective marketing campaigns. Additionally, online programs are regularly updated to keep you up to date with the latest tools, skills, knowledge, and technological advances in the industry.

2. Obtain a degree in marketing or equivalent subjects

Getting a degree in marketing, business administration, or related fields is a great way to lay the foundation for your career in digital marketing. College education in these subjects helps you learn and understand marketing theory and various industry concepts.

Also, most companies will require you to have a degree before hiring. Therefore, getting a college degree is important in your career as a digital marketing professional.

3. Find digital marketing roles to gain experience

Hand pointing at digital marketing statistics and graphs

After acquiring the required digital marketing knowledge and skills, you need to start gaining experience in the industry to be considered a professional. So, you can gain industry experience by taking on digital marketing roles.

Freelancing is a great way to find digital marketing opportunities to gain experience. Freelance digital marketing jobs are becoming increasingly popular as companies look to outsource their branding and marketing needs for greater cost-effectiveness.

Additionally, you should develop your portfolio by documenting every marketing project and campaign you undertake, as this shows the level of your experience in your career. Building a strong portfolio is especially important because it increases your chances of getting more jobs.

4. Start a digital marketing agency

Thanks to your skills as a digital marketer, you don’t have to wait for a job in a company to offer your services to interested parties. Instead, you can start your own business and sell your digital marketing services to businesses.

By running a digital marketing agency, employers feel like you have the resources to handle their marketing needs. Additionally, the skills you learn as a digital marketer will help you promote your services and attract clients who expect you to replicate your successes in their business.

Some of the best digital marketing agencies in the world are:

Become a digital marketing professional today

Traditional marketing is becoming obsolete. Businesses now see digital marketing as the best way to conduct, monitor and measure the success of their marketing campaigns.

As such, becoming a digital marketer is smart because you can leverage businesses to reach a wider audience and grow their customer base. In return, you build your portfolio, improve your skills and earn lots of money.

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