Verizon is increasing wages for its retail and customer service employees, bringing the starting hourly wage to $20 an hour.
To attract new hires and retain existing workers, Verizon is also adding a wage differential premium for employees who work Sundays, holidays, and for those who speak more than one language. Existing employees who earn less than $20 minimum will also see an immediate pay increase, according to the company.
And to further sweeten the deal, Verizon is offering Dallas-Fort Worth signing bonuses of $2,500 for retail employees and $3,500 for assistant managers. The company said it only offers the signing bonuses in the most competitive job markets, including D-FW.
The move comes as workers move from job to job, seeking higher pay and more flexible working conditions.
Verizon said the move was a direct response to employee feedback.
“Our V Teamers do their best day in and day out to meet all of their needs, which is why we want to make sure we support them too,” said Krista Bourne, chief operating officer of consumer group Verizon, in a statement.
Bourne was previously an Irving-based executive who ran the company’s South Central market, which includes Texas.
T-Mobile announced in December that it would raise starting wages to $20 an hour for retail employees and customer service employees. The company said it saw a 1,200% increase in job applications following the move.
Unionized Dallas-based AT&T retail workers negotiated wage increases in 2017 that brought the average wage to nearly $20 an hour and established some job protections for those workers as well. than for call center employees. AT&T employees earn an average of $26 an hour today in Dallas-Fort Worth, according to Glassdoor.