Uber has unveiled a new feature for its female and non-binary drivers, allowing them to indicate that they would prefer to accept ride requests from women only.
Today, Uber is announcing the launch of Women Rider Preference, a new feature designed to improve earning potential and opportunities for women and non-binary people on its platform.
Launched in response to driver-partner feedback, Women Rider Preference is a new in-app feature offering women and non-binary driver-partners the ability to indicate a preference for accepting female-only ride requests.
In Latin America, this feature has contributed to 15 million trips and a 40% increase in active partner drivers in Mexico since its launch in November 2020.
With the COVID-19 pandemic disproportionately impacting income opportunities for Australian women, Uber wants to be part of the solution by removing barriers that may prevent some women or non-binary people from registering to drive and accessing to flexible income opportunities.
Accessible through the Uber Driver app, Women Rider Preference allows women and non-binary partner drivers to indicate a preference for female rider pickup.
Driver-partners who identify as female or non-binary will automatically have access to the feature and can turn it on or off at any time, giving them more confidence to choose to drive during optimal earning hours, such as The evening.
Emma Foley, Director of Driver and Marketplace, Uber Australia, said: “Women who earn with the Uber app do so because it allows them to be their own boss, to earn flexibly according to their style. of life and, in some cases, to support a parallel agitation.
“By providing greater peace of mind with Women Rider Preference, we hope to help women and non-binary partner drivers amplify their current working hours, while removing barriers preventing Australian women and non-binary people from working. access flexible income that supports their ambitions. .”
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The launch comes as a research survey of 1,037 Australian women aged 18-60, commissioned by Uber, finds an overwhelming number of women are exploring new money-making opportunities.
Eight in ten (82%) said they were considering new ways to earn extra money to achieve their goals, passions and dreams, with 74% willing to start a side hustle that complements their day job.
For those who are working, 75% are interested in exploring new opportunities that allow them to be their own boss.
Despite this, 83% say they need more flexibility to make this a reality. The vast majority (88%) face barriers to starting their own side hustle or small business, with 43% saying they need more money to start their own business.
Lucrative trips on the horizon as women want to see more women behind the wheel
Promisingly, the research also found that 4 in 10 respondents (39%) would consider becoming carpool drivers, while 70% of women would like to see more women driving.
On average, Australian women surveyed drive an impressive 117km per week, with 8 in 10 (81%) driving at least once a week.
They spend an average of 3 hours and 14 minutes per week at the wheel, or a full week of continuous driving (6.99 days) per year.
Emma Foley continued, “The Uber platform should reflect the diversity of the communities in which we operate, including equitable gender representation among the driver-partner base.
“Women currently make up a small portion of driver-partners, but we hope that by helping women and non-binary people unlock more income opportunities, this will increase over time.”