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Small jostling: Become a virtual assistant

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A head start on your scramble.

Today’s crush: virtual assistant

Average salary: varies based on experience and responsibilities

Live: Beginner to experienced

Skills required : Administrative and clerical skills (bookkeeping, contracts, invoices, emails, etc.), CRM systems, social media management, basic graphic design

If you like to program everything on your schedule and you’re an expert at leveraging digital tools, a virtual assistant might be the side hustle for you. As a virtual assistant, you can specialize in services such as administrative and logistical support, workflow creation and management, or social media management. To better understand what it takes, Sidekick spoke with two independent virtual assistants, Kevwe Abamwa and Lauriel Mathis.

Both Abamwa and Mathis emphasized the need to be organized and comfortable with technology, and to have strong communication skills. Virtual assistants handle the sometimes mundane tasks that business owners don’t have time for. “[Business owners] hate checking their email [and] having to do backend support. So I would say learn to do some administrative stuff like organizing emails, bills and contracts, or planning a bit of travel under your belt,” Mathis said.

Anything you don’t know you can learn at a low start-up cost, Abamwa explained. For example, while she was pretty good at planning and archiving thanks to her full-time job, she learned how to manage CRM workflow systems like HoneyBook and Asana through Google and YouTube. Other tips from our experts:

  • Sell ​​the skills you trust. Mathis had experience managing social media for Bumble, so she started monetizing the management of other companies’ Pinterest, Instagram, and TikTok accounts. Because different types of assistantships require different skill sets and time commitments, you need to be confident in the value you’re offering and price accordingly, Abamwa said.
  • Manage your time well. Depending on the client’s needs, you can work 10 hours per week or 40 hours. “If you can’t manage yourself, it will be difficult to manage someone else,” Abamwa said. Managing your time should also include making time for your own business, as well as that of others, she added.
  • Be ready to learn and grow. Especially when you’re just starting out, you may come across clients whose systems you don’t know, or you may not feel comfortable marketing yourself to. Don’t let impostor syndrome get the better of you, Mathis said. “At the end of the day, we’re not growing inside our comfort zone. Put that extra mindset to work. Abamwa agreed: “[You need to have] willingness to learn things. So you have to be open-minded to say, I don’t know, but I’ll find out. —SS

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