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Parental Editor at Penske Media Corporation Parental Editor Media is seeking an experienced Editor to join our team in New York, overseeing all parenting coverage on This person will be responsible for writing and editing trending news, original features, serving pieces and personal essays on topics ranging from celebrity parents to baby names, baby and child gear to motherhood.

This role requires a self-starter who has a pulse on parenting tendencies, can interview anyone from a child psychologist to a celebrity parent, and write a quick news story about a celebrity baby name. The ideal candidate should have a healthy list of relationships in the parenting space, experience assigning and editing freelance writers, superb organizational and communication skills, and a passion for creating original content and engaging that resonates with our audience of moms and women in general.


  • Own all aspects of the Parenting channel on
  • Plan and assign coverage based on quantitative and qualitative KPIs, in particular traffic goals and brand development goals
  • Write or assign and edit approximately 5-6 stories per day (a mix of scheduled features and timely news posts)
  • Supervise the Parent Writer
  • Manage parenting calendar, budget, feature presentations and daily workflow
  • Attend events and conduct in-person interviews on behalf of SheKnows
  • Monitor traffic and strategize/pivot accordingly to meet aggressive performance goals
  • Contribute to the larger vision of the Parenting vertical and develop a strong brand voice and identity
  • Collaborate with art/design, social media, video, branded content and other departments


  • Min. 3-5 years of experience producing high-performing, high-quality health and wellness content at a major publication
  • The ability to react to new trends and a knack for developing unique story angles and titles that are clickable, engaging and relevant to our audience
  • A deep understanding of digital strategy, analytics and SEO
  • A network of exceptional writers and a strong list of industry contacts
  • Experience developing the skills of contributors, including freelance writers and junior writers
  • An ability to thrive in high-pressure, fast-paced conditions, and to work both independently and collaboratively
  • Knowledge of Google Analytics, Omnilytics, Looker, Google Trends, Asana, Newswhip and Crowdtangle

It’s all about you

At PMC, your well-being is a priority. We offer a full benefits package to take care of you and your loved ones, including pets! Our package includes health care (medical, dental and vision) HSA with employer contribution, FSA (health care, dependent care and commuter care), EAP, life insurance, 401K with employer match. Parental Leave, Long-Term Disability, Generous Paid Leave (PTO), Pet Insurance, and Home and Auto Insurance. Our wellness initiatives alternate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continually elevate our offerings with more, for you.

About SHE Media:

With a mission of women inspiring women, SHE Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, publishers and content creators into a single platform designed to enable all women to discover, share and create. Whether it’s parenting or pop culture, fashion or cooking, DIY or decorating, our award-winning editorial team, experts, bloggers and social media influencers produce authentic and trending content every day. We dig deep to find out what motivates our audience, revealing unexpected insights into women and digital media. Our robust and comprehensive suite of premium branded content and influencer marketing solutions generates nearly one billion ad impressions per month (sources: DFP), enabling brands to distribute authentic content and in-app advertising to large scale.

About PCM:

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content draws a monthly audience of more than 180 million people and empowers more than one million global CEOs and business leaders. opinion in the markets that have an impact on the world. Our dynamic events, data services and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle industries. Based in New York and Los Angeles with additional offices in 11 countries around the world, Penske Media is how global influencers are informed, connected and inspired. To learn more about PMC and its iconic brands, visit

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