A WOMAN has revealed how she started a scramble with £100 locked out – and now it’s her full-time job.
Brielle Deliberato, 23, of Huntington Beach, Calif., runs Kustomb, a customizing business that sells shoes, socks and baby clothes.
Brielle may now be able to afford her own apartment and buy her dream car, but it comes from humble beginnings.
She told Fabulous: “Every year my grandparents gave me $100 so I bought a pair of Nike Air Forces in 2020.
“My mom bought me a starter pack of Angelus paints (the kind you use for coaches for $25) and I did my first drawing.”
On the first pair of custom Air Forces Brielle, she decided to go for a classic rose red design, which quickly became a signature style for her.
The business owner posted her first design on her TikTok account, Kustomb, in 2020, just before Covid became a household name.
Shortly after, Brielle received five more orders and one person requested a custom design.
His first custom design featured a winter theme, with icicles hanging from the famous Nike tick and snowflakes on the toe box.
Brielle shared the design on TikTok, where she hoped her business would explode after quitting her job at a gym.
And she wasn’t disappointed, the video went viral with over a million views and orders poured in.
She recalled: “I was roller skating with my friend and trying to distract myself from not having a job and trying to make it work.
“We paused, then I looked at my phone, and it was exploding with orders.”
Today, the business owner has placed more than 600 orders over the two years of her business operation.
When Brielle launched her brand, she was still in college, where she learned how to build a website and majored in design.
Brielle created her own website using Go Daddy and spent much of her time in college focusing on designing artwork for her business.
She always knew she wanted to customize shoes and since she was getting so much business, she decided to drop out of college and focus on her career instead.
“I would be in class but not really there, designing shoes on my iPad.
“I was getting a lot of orders. And it didn’t make sense to stay.” She explained.
While in college, Brielle drove a 2000 Chevy Cavalier, now just two years later she has managed to buy her dream car, a 2020 model Mustang worth $60,000.
She was so excited to have her dream car, a white Mustang, that she decided to do a photo shoot with it.
“Holding the keys for the first time was really motivating for me to keep doing what I was doing.
“If I keep doing this, imagine what else I can do?” She’s calling back.
Brielle’s biggest fan, her grandparents don’t quite understand how much that $100 changed her life, she said, “I definitely have to explain like, okay, you get it? Like, that’s what that happened ?”
Since 2020, his business has grown steadily and more and more people are asking for specific customization on a variety of products.
He has been asked to customize all kinds of shoes, socks and more recently baby clothes and shoes.
Brielle’s favorite design she did was a client request for Stranger Things on a pair of Nike Air Forces, which was Brielle’s first portrayal.
Each design can take six hours as Brielle is currently working on her own, but the business owner hopes that won’t be for long.
“I’m so busy working for myself that I want to hire people to help me. That’s the end goal.”
Brielle’s designs can be found on her website, Kustomb.