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MWBE Small Business Promotion Week: North Texas Yard Cards

North Texas Yard card owners in front of City Hall

From a side hustle to being booked three months in a row during the pandemic, North Texas Yard Cards, an Arlington-based small business owned by a woman, has grown significantly since the company began in 2016. Despite growing , the mission remains the same, create lasting memories and “deliver smiles and surprises, for all occasions, every day”.

With two 16-year-olds in the house who were ready to start driving, Georgina Torres started the business to provide extra income for her family. His career has focused on advertising and marketing, particularly publishing magazines for parents. It was there that she discovered road signs for children’s birthday parties and decided to give it a try.

Now North Texas Yard Cards creates lawn signs for birthdays, anniversaries, graduations and more. They even offer custom signage and can be reserved any day of the year. Torres describes itself as a post office: “We work seven days a week, rain or shine, even on holidays, we’ll bring you our regards.”

When the pandemic hit, Georgina wasn’t sure what would happen to the business, but the most amazing thing happened.
“We just started getting so many orders that we couldn’t even fill them all. Sometimes our website would even crash,” Georgina recalls. “Certainly a good problem, but he took us by surprise. So we rallied the troops and everything was on deck.

North Texas Yard Cards is now more of a family business, with Georgina’s daughter Cecilia Nelson stepping in to help grow and maintain the business. She remembers having to put up seven street signs a night, sometimes as far away as DeSoto in Mansfield, and all over the DFW Metroplex.

“There were a lot of logistics that we didn’t have to worry about before,” Cecilia said. “But I’m glad we were able to get the kids something for their birthday when they couldn’t go to a Chuck E. Cheese or a birthday place, we were still able to get them something during that period.”

North Texas Yard Cards offers three packages starting at $95. They deliver for free within an eight mile radius. To learn more about North Texas Yard Cards services, visit their website www.NorthTexasYardCards.com. Or you can visit the One Start Development Center on the second floor of City Hall during ‘Small Business Week’, from April 25, 2022 to April 29, 2022, where the iCARE Ambassador team from planning and development services department will be promoting this business as small business of the week. The service is also hosting Customer Appreciation Week at the same time and will provide refreshments and bottled water to customers visiting the Small Business Promotion Table. There might even be a draw for a discounted party package from North Texas Yard Cards.

The City of Arlington is spotlighting minority and/or women-owned small businesses throughout 2022. Canales Furniture, another Arlington small business that has grown significantly in recent years, wishes to give back to the community and is sponsoring this program with the Department of Planning and Development Services for the year 2022. In their new headquarters at 102 E. Highway I-20, they have dedicated a training room to their community in growing, including free English classes, citizenship classes, and teaching small businesses how to use social media as a marketing tool.

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