LinkedIn has launched an integrated global campaign to break down stigma around career flexibility, a move that follows the company’s partnership with International Women’s Day in March.
#Flexiblels, taking place in five countries including Australia and the UK, will feature inspiring stories from influencers, creators and LinkedIn community members
They will discuss what flexibility means to them and how it has supported their careers, while encouraging open and honest conversations about the pressures professionals face on a daily basis.
Nicky Vita, head of planning at creative agency VCCP: “LinkedIn’s global research proves how important flexibility is for working women, but also how strong the stigma around it is, which can have a negative impact on women’s careers.
“With the pandemic forcing big changes in our workplace, there has never been a more critical time to shine a light on all the forms of flexibility that are essential to making the world of work fairer for everyone.
“With this launch, we’re calling on the LinkedIn community to open up about how flexible working is improving their lives, from students to moms and dads, to people who have a side hustle. #FlexibleIs celebrates true flexibility , in all its forms, for everyone.
Ngaire Moyes, Vice President of Communications and Brand, Global, LinkedIn: “We’re bringing the LinkedIn community together to create a global conversation and raise awareness about the importance of flexibility, what it means to people and how it can benefit employers – and in doing so, we hope to further normalize workplace flexibility.”
A LinkedIn study of nearly 23,000 people around the world reveals that 55% of women say they quit their jobs or considered doing so due to a lack of flexibility.
“The pandemic has revolutionized flexible working. And now many professionals, especially women, understandably don’t want to go back to how things were, because it has improved their lives immeasurably,” Moyes said.
LinkedIn also offers a number of free courses to help support flexibility and inclusiveness in the workplace. Negotiating Work Flexibility, Preparing for Family Leave and Return, and Inclusive Female Leadership will all be available for free from May 1 through May 31 through LinkedIn Learning.
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