LinkedIn lists the 20 most in-demand skills

LinkedIn releases new report on most in-demand skills based on analysis of job postings. The top 20 skills are featured in 78% of posts.

The data in the report was compiled over the last three months and compared to the top skills of professionals in 2015.

LinkedIn finds that job skills have changed about 25% since 2015 and are expected to change 41% by 2025.

Digital marketing tops the list of in-demand skills. Social media marketing also made the list.

The list is separated into hard skills and soft skills, with hard skills making up more than half of the list.

To help people develop these in-demand skills, LinkedIn is offering several free premium courses for the month of September.

Learning in-demand skills can help secure your access to new job opportunities and help you future-proof your career

Additionally, to make it easier for qualified professionals to find jobs, LinkedIn updates search results to surface job postings that are more relevant to a user’s skill set.

Here’s more information on all of the updates announced by LinkedIn today, as well as highlights from the In-Demand Skills report.

Top 20 in-demand skills overall

Here are the 20 most in-demand skills right now, ranked by what employers are looking for in LinkedIn job postings:

  1. Customer service
  2. Sales
  3. Accounting
  4. business development
  5. Marketing
  6. Leadership
  7. Communication
  8. digital marketing
  9. Sales management
  10. Problem solving
  11. Management
  12. Finance
  13. social media
  14. Sales and Marketing
  15. Management of time
  16. Financial analysis
  17. Engineering
  18. Strategy
  19. Social Media Marketing
  20. SQL

Better skills in on-demand marketing

LinkedIn provides additional lists of top skills separated by areas of expertise. I’ll highlight the main marketing skills here, but there are also lists for project management, IT, engineering, finance/accounting, and sales.

The top 10 skills for marketing professionals have changed by 50% since 2015, notes LinkedIn.

Here are the top 10 marketing skills today:

  1. digital marketing
  2. Social Media Marketing
  3. Search Engine Optimization (SEO)
  4. Marketing strategy
  5. Adobe Photoshop
  6. Advertising by e-mail
  7. Content marketing
  8. Advertising
  9. Google Analytics
  10. Business communication

LinkedIn compares the top 10 marketing skills employers are looking for today with the hottest marketing skills of 2015.

Interestingly, SEO has gone from not being on the list to being the third most in-demand marketing skill.

LinkedIn lists the 20 most in-demand skillsImage credit: Screenshot from, September 2022.

For marketers looking to learn or improve any of the skills above, LinkedIn is offering 10 free related courses through September 30.

You can access any of the following courses on LinkedIn by the end of the month, although it costs extra to take the final exam and receive a digital certificate.

  • digital marketing – Fundamentals of Digital Marketing with Brad Batesole
  • Social Media Marketing – Social Media Marketing: Strategy and Optimization with Martin Waxman
  • Search Engine Optimization (SEO) – Marketing tools: SEO with Sam Dey
  • Marketing strategy – Create a go-to-market plan with Deirdre Breakenridge
  • Adobe Photoshop – Essential Photoshop 2022 training with Julieanne Kost
  • Advertising by e-mail – Email Marketing: Strategy and Optimization with Virginia O’Connor
  • Content marketing – Content creation: strategy and tools with Joanna Yung
  • Advertising – Facebook ad with Megan Adams
  • Google Analytics – Advanced Google Analytics 4 (GA4) with Dana DiTomaso
  • Business communication – Communication within the teams with Daisy Lovelace

Helping LinkedIn users find jobs

LinkedIn is rolling out two new updates to help users find their next job.

When you search for jobs on LinkedIn, the site now matches you to roles based on how your skills compare to those listed in the job description.

To make it easier to get in touch and introduce yourself, LinkedIn now shows you who’s hiring in your first- and second-degree network when you visit the LinkedIn Jobs tab.

Plus, LinkedIn will let you know what jobs people in your network are hiring for, giving you the first chance to apply.

Source: LinkedIn (1, 2)

Feature image: Emre Akkoyun/Shutterstock

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