The upcoming and likely acquisition of Twitter by Elon Musk appears to make the social media company more attractive to job seekers. Since Twitter’s board accepted Elon Musk’s offer to take over the company, interest in jobs at the social media platform has increased by more than 250%.
The finding was shared by Daniel Zhao, senior economist and data scientist at Glass door, an employment information platform. Zhao noted that between April 24 and April 30, interest in Twitter jobs on Glass door jumped 263% from the March 2022 baseline. That’s a noticeable uptick in interest from job seekers.
In a statement to FortuneZhao commented that the interest is set on Glass door by the average number of daily clicks on job offers listed on the platform. Although clicks on job postings don’t necessarily correlate with applications submitted to Twitter, the increase shows that potential job seekers are starting to take more interest in the company.
“Say what you will about Elon, he has a large fan base that is enthusiastic about working for him. He is much more likely to capitalize on that pull as a CEO than as an owner” , Zhao said later. Noted in a follow-up tweet.
Amid recent news that Elon Musk could become temporary CEO of Twitter once its acquisition of the social media platform is complete, it’s no surprise that job seekers are increasingly interested in the company. After all, other Musk companies such as Tesla and SpaceX consistently rank among the most attractive employers for engineering students.
While Musk is known for pushing his employees hard, companies like Tesla and SpaceX remain attractive to job seekers due to the nature of the companies themselves. For example, Musk is known for running his companies in such a way that employees can speak up and implement their ideas without too much red tape – a practice that motivated job seekers seem to appreciate. It remains to be seen, however, if Musk’s management style would work for a social media company like Twitter.
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