You are currently viewing I’m 24 and made £27k in a month, didn’t expect it to take off but now even Harry Styles is a fan

I’m 24 and made £27k in a month, didn’t expect it to take off but now even Harry Styles is a fan

If you’re creative, but find yourself sitting at a desk eight hours a day doing something you don’t enjoy, you’ve come to the right place.

Drawing has always been a hobby for 24-year-old Elena Gatti, who started drawing animals when she was just five years old.

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Elena Gatti, 24, started drawing animals when she was just five years old and has now earned £27,000 in a month from her stampede.Credit: Instagram / @fiorenza_art
Elena runs Fiorenza Art, a side hustle that has caught the attention of musicians and bands including Harry Styles

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Elena runs Fiorenza Art, a side hustle that has caught the attention of musicians and bands including Harry StylesCredit: Instagram / @fiorenza_art
Elena started her stampede by posting her designs on Instagram

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Elena started her stampede by posting her designs on InstagramCredit: Instagram / @fiorenza_art

But she certainly never intended to monetize her skills, until she started posting drawings on Instagram, to stay creative while studying advertising, art and design at university. from Illinois to Urbana-Champaign.

Her art, which is influenced by vintage Italian advertisements, has a distinct and bold style and just a few months and a handful of Instagram ads later, Elena’s page has caught the eye. and its secondary activity was operational.

Today, the 24-year-old brings in five figures a month — on top of her income as an art director at a PR agency — designing products for musicians and bands like Harry Styles and Mt. Joy. .

His Chicago-based side business, Fiorenza Art, brought in almost £27,000 in sales in November 2021 alone, according to documents reviewed by CNBC Make It.

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The artist still posts his art on Instagram, but the real money from his side hustle comes from selling impressions on his website and securing lucrative client deals, some of which fetch £8.4,000 each.

Elena told CNBC: “Instagram’s power over artists and creatives is unreal.

“You don’t really realize until you’re in space how this can spread like wildfire.”

When Elena was only seven years old, she learned that she was dyslexic.

Art became more than just a creative outlet for her, as she relied on drawing to build her confidence and make friends.

After graduating from college in 2019, Gatti began an internship at Zeno, a global PR firm where she is now artistic director.

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In July, Fiorenza – Gatti’s middle name and a tribute to his Italian heritage – made its first sale.

It wasn’t until the Covid-19 pandemic hit that she decided to invest in building a brand.

But after a few weeks of trying to strategically grow Fiorenza, investing in a handful of Instagram ads at around £42.25 each, her art was getting little to no attention.

So she made a commitment to herself: to draw only what makes her happy, rather than what others expect.

Within months, it paid off and Casetify, a Hong Kong-based company phone case brand, contacted her and she launched her first collection in February 2021.

His Instagram account had soared to around 30,000 users and in June 2021, something even more unlikely happened.

A member of the Harry Styles team sent him a direct message on Instagram, asking him to help design products for his upcoming tour.

Elena explained, “They found my art on Instagram’s explore page and liked the style, especially my bunnies.

“They told me that if I was interested, that’s the direction they wanted to go. Everything happened very quickly.”

The Harry Styles team showcased their work on sweatshirts, tote bags, beanies and more.

Her design of twisted bunnies layered over checkerboards became a featured image on Styles’ tour, which kicked off in September 2021.

The corresponding rise in sales led to its best month yet: in November 2021, Fiorenza brought in £26,874 through a combination of new customer offers and online sales.

Since then, in 2022, Fiorenza has brought in around £12,676 from web sales alone, selling art, clothing, bags and even blankets.

In February 2022, Elena sold her thousandth print and reached 100,000 followers on Instagram.

Elena commits to drawing something every day – after she finishes her day job at 5 p.m., she draws until 9 or 10 p.m.

She concluded, “If I can wake up and draw, it’s a great day, because I know I’m doing something that fulfills me.

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“In your mid-twenties, you’re still trying to figure out the next step, your goal, and doing something I love has taken the pressure off of needing answers.

“For now, I’m happy to take it one day at a time.”

The Harry Styles team showcased their work on sweatshirts, tote bags, beanies and more

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The Harry Styles team showcased their work on sweatshirts, tote bags, beanies and moreCredit: Instagram / @fiorenza_art
Elena commits to drawing something every day - after she finishes her day job at 5 p.m., she draws until 9 or 10 p.m.

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Elena commits to drawing something every day – after she finishes her day job at 5 p.m., she draws until 9 or 10 p.m.Credit: Instagram / @fiorenza_art

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