Not all secondary activities are meant to last indefinitely. Some side gigs are projects with clear end dates or short-term contracts. If you find that your secondary job is coming to an end, you may be wondering how you are going to go about landing a new one.
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Here’s how to strategically find your next side gig and ensure this opportunity is the right fit for your future.
Set aside time each week for job search
Catherine Lang-Cline, president and co-creator of Portfolio Creative, was an occasional scammer for about 15 years. One of his strategies for finding new gigs was setting aside time each week to scout out places that might need his services.
“I made a list, found a contact, and came back to the reference when a job was winding down,” Lang-Cline said.
Join freelance platforms
Visit industry job boards – those in your industry, your clients’ industries, and freelance job aggregators – and post your credentials.
If you already use freelancing platforms, Tatiana Dumitru, founder of PreTee Creative, recommends submitting proposals for different jobs that specifically match your expertise. Be sure to include examples of past work you have done that is relevant to the project.
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Freelancers who get a project should also ask their clients to leave a review. Dumitru said you can share the review on your social media pages or LinkedIn profile. Dumitru also has a portfolio-specific Instagram account.
“I use it to post work I’ve done in the past, as well as specific hashtags and reviews. It allows me to showcase my portfolio, as well as my accolades. If anyone sees my page and wants to enter in touch, all he has to do is DM me or hit my website link,” Dumitru said.
Contact recruitment agencies
Start sending emails to specific companies that are hiring freelancers in your field. Part of Lang-Cline’s freelancing strategy was to notify creative recruitment companies of his availability. Some of his favorite gigs were found by recruitment companies.
“I had two companies that I loved working with,” Lang-Cline said. “Once they knew when I was going to be available, they could watch and see if any projects that might interest me came up.”
Clean up your website and social media accounts
Once you start to gain exposure, it’s a good idea to clean up your existing website and social media accounts. Kachet Jackson-Henderson — content creator, business coach and marketing consultant at The Kachet Life — said there’s a good chance people will be looking for you, usually via a quick Google search. If they land on your site, portfolio page, or social media account, it should have a professional touch.
“Make sure you have accurate information about your offerings, availability, most recent work, awards or honors, and contact information,” Jackson-Henderson said.
There are several ways freelancers can network to find their next side hustle, including attending in-person and virtual events. When networking, Jackson-Henderson recommends being clear about your offerings and your niche.
“It’s not just about the services you provide, it’s also about the results you can achieve for your clients,” Jackson-Henderson said.
If you want to take networking to the next level, Jackson-Henderson recommends joining a mastermind group. This allows you to meet other people with whom you can potentially collaborate to serve customers in an even more integrated way.
Reach your inner circle
You don’t have to find a new gig alone. Lang-Cline said to contact friends, family, co-workers and acquaintances and let them know you’re looking for work.
“The net is much bigger if you incorporate the help of others who spread the good word. If you’re great to work with, they’ll be proud to share your information,” Lang-Cline said.
Susana Boey, freelance brand strategist and copywriter, said it’s a common mistake to overlook trusted people in our networks when researching leads and new gigs, as their work may not have value. related to what we are looking for. Doing this often leads to forgetting the human aspect of networking. These people may not work in the same industry, but they have lives and relationships outside of work.
“Your entourage is a gold mine because they are the people who want to see you win the most, and you might be surprised how many leads come out of the woodwork once you communicate how they can help you,” said Boyy.
Connect with your old business contacts
If your stampede is coming to an end, it doesn’t hurt to reconnect with past employers you’ve freelanced with.
Not sure what to write in an awareness message? Jackson-Henderson recommends sending a friendly email to check in, log back in, and let them know you’re up for hire. It keeps you on top and it’s a natural, non-commercial way to get your name out there.
“I would reach out to all the places I’ve worked with in the past and let them know my current project is coming to an end and if they need help soon give me a call,” Lang-Cline said.
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