I work 3 hours a day

When Nicole Tocci started turning vintage Chanel buttons into necklaces in 2016, she knew she had a business opportunity.

But building his side business from scratch took time. First, Tocci began selling the jewelry at pop-up shows and at her Berkeley Heights, New Jersey-based spray tan salon Nikki Tans. Over the next four years, the collars gradually gained public interest.

In late 2020, Tocci launched a side hustle website, called One Vintage Button. Last year, she pulled in $90,000. Last week, she made nearly $413,000 of them this year — just over $41,000 a month — according to documents reviewed by CNBC Make It.

The best part, says Tocci: she only devotes three hours a day to her money-making business.

Tocci, 45, credits One Vintage Button’s growth to an Instagram strategy – getting influencers to share his products – and strict before and after work routines to help him juggle his job and full-time job. .

“I don’t really think [having two businesses] is a struggle for me,” she told CNBC Make It. “I think it’s about being very organized and having really good time management skills.”

Here’s how she structures her day:

A scramble after work and on weekends

Tocci works at Nikki Tans from Tuesday to Friday, plus one Saturday a month. The salon also employs three contract workers, and Tocci says it brings in up to $350,000 in revenue annually.

Days are 9am-5pm, which helps: Besides posting a story on One Vintage Button’s Instagram page every morning, Tocci says she doesn’t work on her side until she leaves Nikki Tans.

Instead, she checks her emails, works out, and eats breakfast before leaving for work. The daily routine helps her focus, she says: “I’m pretty consistent in my morning rituals.”

After finishing the job between 5 and 6 p.m., Tocci returns home to focus on One Vintage Button for two to three hours. Marketing is the most time-consuming and very expensive part, she says: she spends up to $1,100 on social media ads, mostly Instagram, to reach new customers.

Tocci also spends five to six hours on weekends each month stocking up on vintage clothes, usually at Chanel. It can be difficult to scour thrift stores and local boutiques for designer clothes, given that stock is often unpredictable, she says.

Mondays are dedicated to marketing, for both companies. Tocci mostly takes Sundays to recharge his batteries, setting aside an hour to get organized for the week ahead.

“I realized early on that if I had a busy work week coming up, I usually had to stay home and relax,” she says.

lessons of silence

Tocci says she’s always had a knack for organizing and managing time and money. Her early years running Nikki Tans taught her that routines can also help with productivity, she adds.

But the jostling, which equates to around 20 hours of overtime a week, presented a new challenge. It’s forced her to become more understanding with herself and the people around her when things don’t go as planned, she says.

“I needed to establish schedules for rest and exercise, otherwise both businesses would suffer,” Tocci says. “I also found the downtime to be important because that’s when I could brainstorm.”

Taking a guilt-free time off helped Tocci stay flexible and mentally focused, she says.

“Nowadays with social media, people are used to seeing results and high numbers when you achieve success, but they don’t really see what happens along the way,” she says. “[My side hustle] is not something that happened overnight two years ago. It was a process, and it took trust to give this idea some time to see if it would work or not.”

This story is part of CNBC Make It’s Six-Figure Side Hustles series, featuring people of all ages who find ways to make money on top of their full-time jobs and have great routines. or habits to share. Do you have a story to tell? Let us know! Email us at AskMakeIt@cnbc.com.

Want to earn more and work less? Register for free CNBC Make It: Your Money Virtual Event on December 13 at 12 p.m. ET to learn from money masters like Kevin O’Leary how you can increase your earning power.

Register now: Be smarter about your money and your career with our weekly newsletter

How the creators of

Leave a Reply