THE low-key world of Spotify artists creating white noise tracks has earned them millions with very little effort.
Ameritz, a company from the UK, creates many white noise tracks available on Spotify which are used by some to focus or fall asleep.
A person who claims to be a former sound designer for the brand anonymously told OneZero that the tracks were “really insane to produce”.
Essentially, white noise listeners are fans of fans.
“You have no idea how much time I’ve spent recording fans (computer fans, oven fans, desk fans…pretty much anything you can think of!),” said the initiated.
Through the Peak Records label, Ameritz has artist pages under unassuming names like Relaxing Music Therapy and White Noise Baby Sleep, playing what is essentially static.
These pages see up to millions of Spotify streams every day.
Spotify pays a third of a cent per stream, banking some of those profiles over $1 million a year, according to Medium.
Streaming giant Spotify now prohibits the use of search engine optimization terms in artist names or track titles, but that doesn’t stop the company from publishing its content page-to-page over and over again. occasions, bringing home tons of streams.
Since the copyrights of these artist and track names are often left in the public domain, multiple spammers can use the same names and gain all the attention and feeds of anyone searching for the popular phrases.
In Spotify’s 2017 guidelines, which were obtained by OneZero, the streaming giant said that “SEO terms such as Christmas Hits, Sleep Music, Music for Concentration, etc., should not be used” as names of artists.
Regarding song titles, “SEO terms such as Sleep Music, Music for Concentration, Chill, Chillout, etc., should not be used as track titles or track versions.”
Still, accounts like Rain Sounds and music collective Deep Sleep saw over a million daily streams in 2020.
These numbers line up with those of highly recognized artists like Chance the Rapper and Cage the Elephant.
Lullify is a Nashville, Tennessee-based company made up of two people, one of whom is CEO Patrick Zajda.
The rest of their business is made up of contractors.
Zadja says using the most generic umbrellas possible to track them is how they “think outside the box to categorize your content.”
“Some people, of course, will go too far.”
Ameritz recently announced that it had reached “3 billion streams” in a post on Facebook.
Their former employee said of their numbers-driven process, “I know Ameritz re-releases these albums dozens of times on Spotify with varying names, order lists, and artwork, primarily to maintain their album to the top as ‘latest release’ on their artist pages.
“It’s basically the full-time job of at least ten different people (literally putting out the same tracks over and over again). The end goal of this music spam is basically to keep the music at the top of the page so that it’s most easily seen and is the latest thing there,” they said.
Representatives for Ameritz and Lullify did not immediately respond to The US Sun’s requests for comment.
Although it takes some work to master, anyone with decent recording gear and a fan can give it a try.
Still, anyone making money from this kind of online business should beware of taxes.
It is important to note that the Internal Revenue Service (IRS) states that if you are self-employed, you generally must file an annual return and pay estimated taxes quarterly.
The US Sun spoke to a tax expert who explained how side hustle could land you a huge IRS bill. The IRS states that you must file a tax return if your net self-employment income was $400 or more.
If your net self-employment income is less than $400, you must still file a tax return if you meet any other filing requirements listed on Form 1040.