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How to set up a business website

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A head start on your scramble.

When you picked up pottery as your lockdown hobby, you didn’t expect it to explode on TikTok, but now you’ve got a stampede in your own right. That means it’s time to stop using your Instagram DMs to fulfill your orders and follow our guide to formalizing your small business. Next, you’ll want to set up an e-commerce storefront. For advice on setting up your site, Sidekick spoke with Natalie Gibralter, VP of Product and Commerce at Squarespace.

According to Gibraltar, the first step is to determine the type of experience you want your customers to have. Design a store that reflects your brand and how you want to present yourself. Then consider what type of engagement you want on the site.

“Do you want them to sign up for an email list so you can communicate with them more regularly? Do you want to promote a subscription or recurring membership where you can have a more ongoing relationship with them? ‘Having a virtual storefront is having an environment that you completely own to connect with customers and potential customers,’ Gibralter explained.

Browse the templates to help you decide what kind of mood you want to create and the logistics you should have depending on the product you’re selling.

Once you’ve done that, follow these tips:

  • Make the site clean and easy to navigate. “No matter what type of product you’re selling, it’s important to make sure the images you use on your website match each individual offering,” Gibralter said. If you’re selling crafts or artwork, include photos and a description. If you’re selling a digital product, include a preview and explain its value. Wherever possible, include customer reviews to build trust.
  • Integrate your site with your social media accounts. Especially Instagram. Sync your products with your site so customers can buy directly from IG or quickly find your link. Gibraltar also recommends promoting your business through Google Shopping or Google Reserve so people can search for your ceramic masterpieces using keywords.
  • Connect your payment processors. Will your customers use Pay Apple? Visa? Klarna? Integrate these features for seamless payment.
  • Have a plan for your taxes. It’s a big problem. We’ll just redirect you to our small business guide on this one.
  • Launch! Now that your site is up and running, you want to direct customers out of your DMs to the web page, so promote your designs on social media, send out email marketing campaigns, and direct all customer service inquiries. to your site. Now you’re an entrepreneur!—SS

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