Tanvi Shah has been a full-time content creator for four months after deciding to quit her job at a Big Four accounting firm in May. People often look at what I do and think “oh, she’s just an influencer,” she told Insider. But what I’ve managed to do is learn how to deliver a message, create campaigns for brands, and come up with the whole concept, strategy, and deliver content across four platforms. Shah says she fell in love with the corporate world because of the impact it had on her mental health. She launched her platforms on Instagram, TikTok, YouTube and LinkedIn as a side business and began monetizing them last year. The first step for me was just to create a personal brand, Shah said. I started talking about things that others weren’t and used areas that I had expertise in. The 26-year-old spoke about the reality of the corporate world in TikTok videos and shared her experience working as an auditor and consultant. I shared the highs, the lows, the lack of work-life balance and how the 16-hour working days had a negative impact on my mental health, Shah said. These are things that a lot of people were going through, but no one was creating content about it. The British-Indian influencer found gaps in the market where she could add value and built her brand around other areas, including the lack of representation of women and ethnic minorities in sport.
“I did a lot of work for free and for the first year there was a lot of unpaid work,” she said. “It was really about growing my portfolio, my network and my skill set.”
Shah watched YouTube videos to learn how to edit his own videos. The first year, she took pictures with her iPhone. She then invested in improving the quality of her content by buying a camera, lighting and tripods.
“It helped elevate my content and take it from unpaid work to a business and gain brand partnerships that I could monetize,” she said. Shah charged between 5 ($5.72) and 15 ($17.16) for content like an Instagram story or TikTok video. Shah now sets his rate based on how long it would take to create content, an hourly rate, and then works backwards to figure out what the charge should be.
She was recently paid 2,000 (2,324) for a brand partnership to launch an activewear line, which Insider verified by looking at a bank statement. “I’ve been playing sports professionally and recreationally for 20 years,” she said. “As an athlete, I noticed the lack of representation of South Asian women in sport and fitness. I wanted to use my platform to encourage more women to get into fitness.” Shah pitched the idea of collaborating on the line instead of just getting involved in promoting it as an advertisement or campaign and they jointly designed the collection. She used content creators, presenters, DJs and fashion influencers, all of South Asian descent, in the campaign.
For others looking to transition from a corporate job to full-time content creation, Shah says there are plenty of opportunities online, including being behind the scenes and not just in front of the camera. “Build your personal brand first and gain that experience by building your portfolio,” she said. “After that, identify gaps in the market where you can really elevate your portfolio, your brand, and create multiple streams of revenue.”