It kind of seems like every celebrity comes out with some sort of side hustle that ends up being a pretty big deal or a huge business venture, but that’s kind of to be expected when a person can afford it. We see makeup brands, skincare companies, and health brands coming out of the woodwork all the time — and don’t even get me started on alcohol brands (I’m looking at you, Ryan Reynolds and Arnold Schwarzenegger). Kourtney Kardashian has her own wellness brand, and Gwyneth Paltrow is responding to her fans by asking if she’s mad that her company Goop has a celebrity-owned rival.
Gwyneth Paltrow walks away from acting a few years ago to pursue a career in the health and wellness industry, his company Goop offering its own products (like a vaginal candle) as well as the promotion of products supported by Paltrow. She started the company in 2008 and is now an established and recognizable figure in the industry.
Gwyneth Paltrow recently asked her Instagram followers to ask her questions and she answered them in her story (via Today), one of which was if she was mad that Kourtney Kardashian “copied” her with her new venture Poosh. Paltrow had pretty much the best response ever when she said there was room for every woman in the room, despite coming out of a tough year in his business. Here it is in its exact words:
I can’t even begin to explain how much I like this answer. Women do not need to compete with other women, but to support each other and collaborate. It seems like this would be the perfect opportunity for a collaboration between Goop and Poosh, and it would probably end up being pretty awesome.
Anyway, there is no original idea. There were similar brands that came before Goop and there are and will be many more brands to come after. This is how everything improves and evolves, people take ideas that already exist and refine or modify them with their own ideas.
Poosh and Goop may be in the same industry, but they have quite different vibes. Kourtney Kardashian’s company is a bit vibrant and new age, while Gwyneth Paltrow’s has a classic feel and is very clean. Paltrow is also more focused on its products, while Poosh is story-based and blog-centric. Two different companies with two different strategies – I really wouldn’t say Kardashian “copied” Paltrow in the first place.
Gwyneth Paltrow’s comments on the acceptance of Kourtney Kardashian’s wellness brand are very refreshing, especially since a wellness business should be thrilled that more people are finding their own life mission and important health. Kardashian’s Poosh is for fans who want the scoop on her and the rest of the Kardashian clan, and I wouldn’t be surprised if photos from her wedding to Travis Barker don’t show up on a blog post soon. Poosh isn’t all about family, of course, and there would always be some value for people who I don’t even know who the Kardashians are. As for Goop, I personally am more willing to support a company that supports other women.