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From Side Hustle to Main Gig: An Entrepreneur’s Journey with GoDaddy

When Jordan McTaggart started Your North Apparel, he only wanted the apparel business to be a side business.

Back then, in 2016, McTaggart was a college student with classes to take, tuition to manage and rent to pay. He needed a job he could handle with confidence. Fully drawn into the outdoor culture of his hometown of Grande Prairie, he had the idea of ​​selling Rocky Mountain brand sportswear. If he sold a few items — t-shirts, hats, sweatpants — each week at local ice rinks and farmers’ markets, his side business might give him the extra boost he needed.

But in 2018, the side hustle was quickly becoming a full-time job. McTaggart, 28, underestimated the appetite for his products and to support a young Alberta-born entrepreneur.

“I got so much support locally, and it just kept snowballing,” he said.

To help handle the growing demand, he needed to develop an online store. Granted, he’s not familiar with web design technology, so he opted for GoDaddy – the world’s largest service platform for entrepreneurs – and its easy-to-use website builder tool to enable the online store. GoDaddy.

GoDaddy Website Builder helps entrepreneurs like McTaggart easily create an online storefront that allows them to upload new products, market limited-edition releases, and track sales and website traffic. With hundreds of professional website templates and expert advice on building a presence and increasing business impact, you don’t have to be a web design expert either. or marketing, as McTaggart learned.

“I’m not a techie, so I needed web management tools that did the work for me, giving me time to take care of being a student and other aspects of my business,” did he declare.

As more and more Canadians develop side businesses to supplement their income, an online presence is more vital than ever, especially in an increasingly tech-driven world. An online presence allows businesses to promote products and services, connect with new customers, and build credibility. This is where GoDaddy steps in as a proud supporter to help Alberta businesses on their path to success by also offering domain registration, marketing tools and more.

“Our website builder offers a wide selection of modern templates that meet unique business needs and includes built-in marketing tools to help businesses grow,” said Anne De Aragon, Vice President and Country Manager, GoDaddy Canada. . “[McTaggart’s] is a great example of how to successfully run an online business – taking an integrated marketing approach that uses e-commerce, email marketing and social media.

McTaggart’s investment in GoDaddy has more than paid off with the success of Your North Apparel in Alberta, British Columbia and Saskatchewan. Now he intends to expand across Canada.

The young founder said GoDaddy also helped him find enough balance that on some days Your North Apparel still felt like the hustle and bustle he wanted. McTaggart is now able to keep the business on track and pursue her other life and career goals.

GoDaddy is the world’s largest domain registrar for small businesses, serving over one million customers in Canada. To learn more, visit

This content was produced for the advertiser by RedPoint Media for commercial purposes. It is not written by Avenue staff and does not necessarily reflect their opinions.

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