On Thursday, Governor Kay Ivey announced that Fetch Rewards, the nation’s fastest growing consumer rewards app, is set to open an office and customer service center in Birmingham.
According to the governor’s office, Fetch Rewards’ expansion investment in Birmingham is over $1 million and will create 200 full-time jobs.
The Wisconsin-based company’s investment in Alabama reflects its plan for growth as it strives to achieve its goal of becoming the nation’s leading rewards platform.
Ivey applauded the company’s expansion into Alabama and hailed Birmingham as an ideal location to serve Fetch’s business needs.
“Fetch Rewards’ decision to found a new operation in Birmingham is great news for the city and for the entire state of Alabama,” said Ivey. “They will discover that Birmingham is a welcoming, tech-savvy home where they can find all the ingredients needed to build a successful business.”
The announcement said Fetch expects the project to be completed this spring. Fetch is currently hiring for many roles including support, data integrity, engineering, product, and fraud.
Fetch Rewards founder and CEO Wes Schroll expressed his excitement at his company’s entry into the Birmingham community.
“With Fetch continuing to grow exponentially, Birmingham is the perfect location to launch the next chapter of our expansion,” Schroll said. “It’s a thriving hub of technology and entrepreneurship with an incredible pool of local talent. We deeply appreciate the warm welcome we have received from state and county officials, and we are thrilled to be part of this community.
Fetch, in collaboration with consumer product companies, retailers and restaurants, offers shoppers access to free rewards with every purchase. Consumers accumulate reward points by submitting photos of any receipts obtained from stores and restaurants. Consumers can also submit electronic receipts for online purchases. The Fetch app redeems points for free gift cards and other rewards.
Since its launch in 2017, the Fetch Rewards app has been downloaded over 30 million times and has over 13 million active users.
According to Alabama Department of Commerce Secretary Greg Canfield, Fetch’s choice to do business in Birmingham will prove beneficial to the company’s growth agenda.
“Birmingham is rapidly becoming a vibrant hub for tech-focused businesses with solid growth potential, and Fetch Rewards is a premier addition to the emerging scene in the city,” Canfield said. “I am confident that Fetch has chosen a location that will help boost its strategic growth plans.”
The company’s expansion has been welcomed by officials in the Birmingham area.
Jefferson County Commissioner Steve Ammons, who chairs the commission’s economic development committee, said Fetch’s investment in Birmingham reflects the city’s favorable business climate.
“Fetch is a well-established national company that brings 200 well-paying jobs with this project,” Ammons said. “This is another great example of how working together lets businesses know that Jefferson County is ‘open for business’.”
Birmingham Business Alliance CEO Ron Kitchens, who coordinated the project with Fetch, has championed the city as a growing hub for tech-focused businesses.
“These are high-paying tech jobs with an average salary of $89,000 per year, which will attract even more people to our area,” Kitchens said. “Having Shipt, Landing, Fetch and many others hiring hundreds of people right now is great for our community.”
Dylan Smith is a staff writer for Yellowhammer News. You can follow him on Twitter @DylanSmithAL