Three words have hit the headlines over the past year: the Great Resignation.
The Great Resignation is a concept that emerged after Covid-19 swept the world and profoundly changed everyday life – the way we live, and especially the way we work.
Our way of working has radically changed. Millions of professionals leave their jobs to find something that pays more, something that offers greater flexibility, or something that is more personally rewarding.
Almost a million Britons quit between July and September 2021.
4.3 million Americans left their jobs in January 2022 alone.
Let’s face it: the average cube dweller has spent most of 2020 and 2021 working from a dining room table or guest bedroom, silencing the dog when the Amazon delivery guy knocked, and keep kids away when they made cameos on Zoom calls.
Workers are exhausted by it all – and many are quitting to work for themselves. In fact, many have left the traditional job shelter to make six figures by freelancing.
While traditional employers struggle to recruit, influencers and other entrepreneurs can benefit from the Great Resignation by tapping into this shadow workforce to delegate and complete all sorts of manual and menial tasks.
Need to create email awareness campaigns? Hire a freelancer. Need to schedule social media posts. Hire a freelancer. Need to unsubscribe from spam emails overflowing your inbox. Hire a freelancer. You can hire freelancers to write your affiliate-focused blog posts, design your graphics, and do your taxes.
You may have been a solo entrepreneur when you first got into the influencer game. But your business will only reach its maximum potential if you delegate. Thanks to the big resignation, now is the best time to find a highly qualified freelancer looking to work with a growing company.
Accelerate your growth with the power of delegation
Rory Vaden’s Focus Funnel is exceptionally useful for busy entrepreneurs who have a huge amount of tasks to manage. Its funnel guides you through four steps:
- Eliminate: What tasks that are on your to-do list don’t deserve to be on it? Eliminate them.
- Automate: Which tasks on your to-do list can be automated? Think social media posting, collecting testimonials for social proof, email marketing, and more.
- To delegate: What tasks can be delegated to a third party? Answering inquiries, planning trips and prospecting prospects are all tasks that can be delegated.
- Focus or procrastinate: Once you’ve worked through the first three levels of the funnel, you either have to focus and complete a task, or procrastinate and save it for later.
The first two stages of the funnel come naturally to entrepreneurs: eliminate and automate. Even the fourth is simple. After all, you’ve built a business by focusing and getting things done.
But the third step, delegation, is a challenge for influencers and other entrepreneurs.
No one can do it better than meyou think.
It’s too hard to find a good helper.
I can’t afford to pay someone else.
But these are myths in 2022 and beyond. The Big Quit has unlocked an army of affordable and efficient freelancers who are ready and waiting to help you grow your business. You just need to find them, interview them and hire them.
Five steps: Hire good freelancers to work on your business
Don’t go on the internet without direction when looking for freelancers. Trust me: I’ve hired a lot of online help and made a lot of mistakes along the way.
Learn from my mistakes – to help you find and hire the best freelancers, I’ve created a simple five-step process. Follow it, and you will end up with invaluable help in growing your business.
There is no salary to pay. No overhead to cover. Just direct productivity on an hourly or per project basis.
1. Choose the right platform
You have options when looking for freelance platforms. You can choose one of the big names in the industry like Upwork (which is booming with users), Fiverr, or Freelancer.com. These platforms are diverse, offering freelancers in different fields that are spread all over the world.
You can hire a front-end developer in Eastern Europe. You can hire a virtual assistant in the Philippines. You can hire a designer in Australia. You can hire a business copywriter in Omaha. And you can hire a social media manager in Vancouver.
Your workforce becomes global and your business begins to take off as you add capacity. The best part is assigning a task at the end of the workday to someone on the other side of the world. When you return to your desk the next morning, the task is complete.
Isn’t it nice?
Your business is suddenly running around the clock, bringing you one step closer to your maximum potential without a break.
You can also find niche markets for writers, developers, virtual assistants and others.
The bottom line is this: in the modern age, there is no shortage of platforms where you can log on with the help you need. And these platforms are now full of skilled professionals who have left their jobs for something bigger.
2. Create a list of qualifications
What are you looking for in a freelancer?
For example, you might want someone who offers experience writing and publishing social media content for an e-commerce fashion brand. Or you might want a developer with experience customizing the Genesis framework for WordPress. Or you might want a copywriter who has written personal branded content for influencers.
Whatever your qualifications, list them as must-haves before you start contacting freelancers.
3. Conduct research
Don’t start scheduling interviews based on qualifications alone. Take another step by researching your potential freelancers.
How much money have they made on the platform? Someone who has made over $10,000 has the experience you need and also knows how to navigate a platform like Upwork without support. (Submissions and approvals can be tricky for beginners.)
What are their grades? Most platforms allow you to read a freelancer’s reviews and ratings. Some platforms host features where all freelancers have a percentage score and reviews from past clients. Some freelancers are also ranked in the Top Rated or Top Rated Plus categories. In for money. The higher the percentage, the better the reviews, whether they are top rated or top rated plus – these are all indications that a freelancer can do the job and do it well.
Do they have a wallet? If so, check out their previous work. The writing, in particular, is very subjective. You want to find a writer who matches the voice and tone of your brand — not just any writer considered top-rated or top-rated Plus by past clients. Take the time to review the freelancer’s work to make sure it’s what you want.
You may find other research items relevant to your project. Take the time to research meaningfully. It’s better to spend more time researching upstream and finding the best freelancer for your business than to skimp on research and go back to square one after your first choice fails.
4. Arrange interviews
As a freelancer myself, I always turn on my camera when talking to a potential client. I want them to know that I’m a real person sitting in a real office. Try doing the same with potential freelancers and you’ll find that interviews are more productive and helpful.
It’s always great to chat with potential freelancers and get a feel for their personality and working style. You want to work with someone who does a good job, but you also want to work with someone you like.
Freelance marketplaces allow you to hire without conducting a live interview. You can go this route, but I wouldn’t recommend it.
I’ve found that a live, face-to-face conversation on Zoom or Google Meet is the best way for you to get to know a freelancer and for a freelancer to get to know you.
If you ask enough people, the right choice will become obvious.
5. Hire slowly
If your position is good enough, you will get dozens of candidates. More than one of these candidates will be a good fit for the job. But resist the temptation to hire more than one.
When you start hiring freelancers, it takes time to develop effective systems and workflows to manage them and keep their work pipeline full. There is a lot of trial and error, failure and learning. Test your systems and workflows with a single freelancer. Then, if you still need help, revisit your job posting and hire someone else.
I made the mistake of hiring multiple writers at once. Managing their collective workload quickly became a full-time job, destroying the value of delegation. I had to give up those commitments and start from scratch with just one freelancer. Once I had the right systems and workflows in place, I had the time and space to focus on the high-value tasks needed to grow my business.
Start building your army
You run a successful business, so you already know this… but: The things your business needs to grow take time to implement.
Launching a successful online course takes time. Ranking content on the first page of Google takes time. Securing sponsorship deals takes time.
The same goes for launching a successful independent program. The sooner you start building your army of talented freelancers, many of whom have recently left traditional jobs, the sooner you’ll discover the benefits of effective delegation.