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Applications are open for places in DMU’s award-winning business incubation program

Applications are now open for places on The Crucible, which supports final year students and alumni looking to start their own business or turn a side hustle into a full-time business.

The Crucible is De Montfort University Leicester’s (DMU) award-winning business incubator program based in the Campus Innovation Centre.

It offers:

  • Monthly masterclasses and 1-1 sessions with real business leaders from the worlds of finance, design, marketing, business management and more
  • Weekly catch-up with a dedicated mentor
  • Your own office space on campus
  • Access to the Crucible makers space to create prototypes and test product ideas
  • Seed funding on a case-by-case basis

It doesn’t cost you a penny, but you need to be able to commit to training days and work on your business.

We would like to know if you have already started a business or have an idea that you want to turn into a business. You can fill out an application form or send us an email here and we will contact you.

The Crucible is led by Percy Emmett, Director of MBA Programs at DMU and Head of Entrepreneurship Subject Matter.

He said: “Our goal at Crucible is to invest in you as individuals, rather than focusing on the business idea. We want to nurture confidence and resilience, and give you access to the best support at the start of the entrepreneurial journey, in a creative and stimulating environment.

“Over the past few years, we’ve built a community of entrepreneurs on The Crucible. We know how talented DMU students can be and we would love to hear your ideas. »

Over the past six years, The Crucible has helped more than 70 entrepreneurs start and grow their businesses, helping to create new jobs and bring new products to market.


For the past 12 months, Crucible has won the Excellence in Education category of the Niche Business Awards. Participants of Crucible Heal.Med – which helps children with type 1 diabetes manage their condition with an app – was named Best Digital Business at the Niche Business Awards and won Start-Up of the Year at Medilink East Midlands.

Designer Roshni Desai’s sustainable fashion brand Roshni Desai Designs has won the Innovation in the Creative Industries award at the 2022 Innovation Awards.

Roshni said, “The Crucible kickstarted a lot of my motivation for my business, I had already started my business and was selling my clothes by the time I joined Crucible, but the bespoke 1-1 sessions that I along with training with industry experts and In addition, everyone’s expertise has been invaluable to me and my company on its journey.

“A lot of the big things that happened with my business came from being involved with Crucible and connecting with new people. Crucible gave me the guidance I needed to take my ideas and dreams to the next level. of my professional career.

WANT TO KNOW MORE? If you want to find out more, email us at – you can also download our 2022 application form here.

Posted on Monday, May 30, 2022

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