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Annagjid “Kee” Taylor’s Business Success Story

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Annagjid “Kee” Taylor earns a million dollars a year posting on YouTube. It almost missed the shot by never starting.

Annagjid
Annagjid “Kee” Taylor

“I didn’t know much about YouTube in 2015,” says Taylor, a celebrity hairstylist. “I was on Instagram and had become popular with hair photos and videos. And so many people would be in my comments saying ‘Do you have a YouTube?’ only lasted 15 seconds.

Taylor decided to give YouTube a try and launched her Deeper Than Hair TV channel, a reference to Rick Ross’ 2009 album. deeper than rap. In seven years, she grew her channel to 1.32 million subscribers and averages $92,000/month in payouts. Bringing her business online has helped her achieve financial independence.

Here are the tips she has for anyone looking to turn their online bustle into a full-fledged career.

Give people more of what they want

Taylor was hesitant to embrace YouTube. It seemed like longer videos would require divulging trade secrets and techniques the stylist had used to become a sought-after expert and land celebrity clients over the years.

“I was like, ‘I’m not going to have a YouTube and share all my secrets with the world,'” she says. “It didn’t seem to fit. I do silk presses all day. I don’t do enough styles where I felt like people would want to see me do the same thing over and over.

Then, a Taylor client explained that posting on YouTube was how he paid his bills each month. “Her husband is a music video director. She told me YouTube pays you to post. I was sold from then on.

Taylor’s client was referring to the YouTube Partner Program, a monetization tool in which YouTube creators receive a share of advertising revenue from ads served on their channel. Any account can enroll in the YouTube Partner Program, but to be approved you must have 1,000 channel subscribers and at least 4,000 total watch hours on your channel in the last 12 months.

A bumpy start

Taylor grabbed her smartphone, filmed herself styling a client’s hair, and posted her first video. The video immediately went viral — so viral, in fact, that YouTube shut down its account.

“I was getting 2,000 views per hour,” she says. “YouTube shut down my channel instantly because they thought I was doing something to manipulate views. I had to send all these emails and talk to them and prove to them that, you know, these were organic views That was how deep it was – YouTube didn’t even believe it.

Once Taylor was back online, however, she was hooked.

How she makes all that money – and how many views you need to go full time

Many YouTube creators develop a variety of revenue streams: leveraging Associates Program payments, making brand endorsements, and driving viewers to their website to make sales.

Related: how to make money on youtube

Taylor’s approach to monetization is different: Currently, 100% of her channel’s revenue comes from payments from Google AdSense, the advertising tool used by YouTube partners for monthly payments. (Reminder: Google owns YouTube.) She likes to preload the shoot whenever she can.

“[In] the first week of the month, I record at least three to four videos,” she says. “That way, I’ll have pictures.”

Pro tip

Bundle the actual filming process so you can edit videos whenever you want and be more productive overall.

If you want to start or grow a YouTube channel, think carefully about what (and who) you’ll need to successfully film and produce your videos. Taylor notes that since moving to Los Angeles from Philadelphia, she’s had to ramp up her recruiting efforts to find hair models for her channel.

“It’s harder to do in LA because all of my friends, family, and former clients are still in Philadelphia,” she explains. “I definitely have a lot more people to film when I’m in Philadelphia. Here I have to recruit people. But for the first week of any given month, that’s what I try to do; I try to get at least three or four videos to be able to stay home and edit for the rest of the month.

How many views you need to create on YouTube full time

To go full-time on YouTube, Taylor recommends that your channel consistently clear 800,000 video views per month.

“I had two or three viral videos at first,” she notes. “When that happened, I got a nice check, but I wouldn’t say it was enough to quit my day job. I couldn’t really quit my day job until I was steadily getting 800,000 to a million views a month.

She also stands out from other professional YouTube creators in that she doesn’t post every day. Once a week is his current cadence for posting videos.

“I notice that some people post [a new video] almost every day. If you can get 60,000 to 100,000 views every few days, you will definitely hit a million views every month. I never really posted that often because it was a lot of production. Making YouTube videos is a lot, especially when you film them yourself.

Taylor posts a new video every Sunday, unless unforeseen circumstances arise.

“I don’t post if [there are] awards shows or something going on, or if it’s Easter, you know, because people aren’t going to sit in front of the TV on Sunday. They are with their family. So I try to be strategic. Taylor adds that she often gets more views when she posts less often, as viewers come back and rewatch past videos to get their fix.

3 tips for getting started on YouTube today

If making money online with YouTube sounds appealing to you, Taylor has three tips to set you up for success right from the start.

#1: Use your smartphone to film if you have to

It can quickly seem like you need all the best camera gear to do it on YouTube, but Taylor says that’s not the case.

“Your camera is not the problem. Your mindset is the problem,” she says. “My first ten or fifteen videos were on my phone with no microphone or anything. It was just me and my ring light. A lot of people think about it too much.

#2: Treat your channel like a bank account

Taylor suggests setting yourself up to see your numbers in real time. YouTube studio is the backend reporting tool that lets creators see all their numbers at a glance, and it has a corresponding app to check your stats on the go.

“I watch my YouTube studio numbers every day. It’s just like how I watch my bank account – when you literally watch the numbers go up every day, it makes you want to post more, respond to people in comments and grow your channel at a faster rate.

#3: Don’t let subscriber numbers ruin your life

It is important to set goals when starting any new project. Remember that YouTube is a long game compared to other platforms.

“I say [people] don’t worry about the numbers at all and stay consistent, because worrying about the numbers will cause you to quit first. If you have 30 subscribers, count those 30 subscribers as an accomplishment. That’s 30 people watching you who can potentially tell someone else to watch you too.

Growing pains aside, Taylor is reaping the fruits of her labor for the past seven years and wouldn’t change a thing.

“YouTube has really changed my life.”

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